Results-driven Influencer Marketing Specialist with 4+ years of experience managing end-to-end influencer campaigns across D2C, gaming, and consumer brands. Proven track record of delivering exceptional ROI — managed a ₹20L budget generating 350M+ organic reach with a CPM of ₹5.71 in 2025. Skilled in campaign strategy, performance analytics, and cross-functional team leadership. Adept at leveraging AI tools, CRM platforms, and data insights to drive brand growth and maximise engagement at scale.
Managed a ₹20 lakh influencer marketing budget generating 350M+ organic reach in 2025 — achieving a CPM of just ₹5.71, far below industry benchmarks.
Scaled influencer engagement by 150% YoY while maintaining premium content quality and strict brand alignment across all partnerships.
Drove influencer-led growth in the men's grooming category at UrbanGabru, improving Daily Revenue Run-Rate (DRR) for top-selling SKUs through targeted creator partnerships.
Grew influencer roster and campaign output as Team Lead, mentoring junior marketers and optimising workflows to improve delivery timelines.
- Sourced and onboarded niche influencers on Instagram and YouTube aligned with UrbanGabru's grooming brand identity and product positioning.
- Managed end-to-end campaign lifecycle — briefing, content review, publishing, and performance reporting — ensuring timely, high-quality delivery.
- Utilised AI-powered tools and Excel dashboards to analyse campaign KPIs (reach, CPM, engagement rate, conversions) and optimise ROI in real time.
- Built and maintained long-term influencer relationships through consistent communication, resulting in repeat collaborations and reduced acquisition costs.
- Collaborated with internal creative and product teams to conceptualise content strategies that drove measurable audience interaction and brand lift.
- Led a team of marketing executives, setting KPIs, mentoring members, and optimising internal workflows for peak campaign performance.
- Developed and executed client-centric influencer strategies across verticals, managing full campaign lifecycle from talent sourcing to final reporting.
- Negotiated contracts and managed talent acquisition, consistently securing high-value partnerships within budget constraints.
- Generated comprehensive performance reports using CRM tools and analytics platforms, delivering data-driven insights to clients for ROI optimisation.
- Evaluated creator performance metrics to deliver strategic coaching that maximised reach, engagement rate, and audience growth.
- Identified viral content trends and platform gaps, guiding creators to capitalise on emerging niches and drive platform-wide growth.
- Streamlined communication between talent and internal stakeholders, ensuring seamless operational efficiency across teams.
- Spearheaded acquisition and management of 250+ top-tier gaming content creators, directly contributing to platform engagement growth.
- Developed personalised content strategies to maximise individual streamer viewership and audience retention.
- Acted as primary liaison between talent and internal teams, ensuring successful execution of high-impact live and recorded campaigns.
- Managed recruitment, onboarding, and performance tracking of professional eSports players and content creators.
- Ensured compliance with eSports industry regulations and maintained competitive integrity across all managed talent.
- Built structured agency workflows for talent management, laying the foundation for scalable creator operations.